Our Mission
We believe every business can benefit from thoughtful reflection. We provide the tools, techniques, and guidance business owners need to strengthen their operations and drive holistic, sustainable transformation.
Who We Are
Results Driven
We believe that solid processes lead to tangible outcomes. We focus on helping our clients implement solutions that create measurable impact.
Agile
With diverse experiences across a wide range of industries, we bring flexible and adaptive strategies that can be customized to meet the unique needs of our clients.
Transparent
We demystify the business coaching process through gatebreaking. Our open, honest communication, built on trust, ensures our clients understand our approach and decisions.
How We Work
Client-Led Guidance
We serve as guides by asking the right questions, listening deeply, and helping our clients uncover solutions through a collaborative process.
Mentorship-Driven Support
Our goal is to empower our clients with the knowledge and confidence to make informed decisions long after our work together ends.
Holistic Thinking
We approach every business as an interconnected system. Lasting change comes from looking at the big picture to drive systemic, sustainable transformation.
Meet the Leeris Team
Shuala Martin, MA, MS
Founder, Lead Coach
I’ve always been driven by a desire to help others reach their full potential. For over 25 years, I worked in the human rights and humanitarian sector, 18 of those years with a major global organization operating on every continent (except Antarctica) with a multi-billion-dollar annual budget. My work centered on government-level capacity building: developing strategies, strengthening communication, improving efficiency, standardizing procedures, managing data, and mastering the art of international diplomacy. Sound familiar?
I loved that work and the opportunities it brought, including living abroad for 11 years, collaborating across cultures, and traveling the world. But eventually, I realized I wasn’t growing professionally anymore and was ready to build something new. I brought together everything I’d learned from decades of leadership, strategy, and systems work – plus the entrepreneurial experience I’d gained with a foot in retail since I was 18 years old – and discovered that business coaching was the natural next step.
Today, I use that global experience to help business owners and nonprofit leaders create clarity, strengthen operations, and expand with confidence at home and abroad.
When I’m not coaching, you’ll find me running (very, very slowly), diving into a great book or K-drama binge, writing fiction on occasion, and enjoying time with my pup, Lola, under the Florida or California sunshine.
Abigail Bodenham, BA
Freelance SEO Specialist, Social Media Manager
I’ve been fascinated by words and world events since childhood — think less “Barbie Dreamhouse,” more “BBC World News at 6” and endless “why?” questions. Growing up multilingual, I quickly learned that real communication is about listening, nuance, and connecting across cultures.
At 23, I’ve jumped at every chance to grow my career. I discovered SEO during a bilingual internship in Paris, and what started as unfamiliar quickly became something I both enjoyed and excelled at. Now, I bring those skills into everything I do, from writing and strategy to helping the right audiences find the right message.
With a bachelor's degree in International Politics and French, I’ve worked across marketing, event PR, and campaigns spanning how-to guides to cultural celebrations. Next up: a Master’s in Communication Management at UNF, focused on public service and people-first leadership.
When I’m not working, I’m watching niche documentaries, planning my next trip, or making the case that a French admin deserves its own LinkedIn endorsement.
Lola
Mascot
Since I was only 10 weeks old, I’ve been making my mom smile and getting away with mischief because I’m really, really cute. As the official mascot for Leeris, I support the team by supervising snack breaks, warming laps, and scaring away intruders at the door. I take my duties very seriously… unless there’s a sunbeam nearby. In my spare time, I like to nap and beg for treats.
Shuala Martin is also available for consulting, training, and guest speaking in the following specialized fields.
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Humanitarian assistance and human rights forensic investigations
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Management of deceased victims and missing persons in large-scale emergencies
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Forensic scene management, recovery, analysis, identification, and return of human remains
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Working with families of missing persons
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Management of large-scale forensic datasets
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Antemortem data collection
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Disaster management